News Release > Entergy Arkansas, Little Rock firefighters donate coats to LRSD kids

For Immediate Release

Entergy Arkansas, Little Rock firefighters donate coats to LRSD kids


800 students served through ‘Operation Warm'

LITTLE ROCK, Ark. – Entergy Arkansas and the Little Rock International Association of Fire Fighters (IAFF) Local 34 partnered again this year for “Operation Warm,” donating coats to hundreds of students in the Little Rock School District Friday, just before the students’ winter break begins.

Operation Warm is a national nonprofit that manufactures high-quality coats and shoes for children in need. The coats are designed and manufactured by the nonprofit to be long-wearing, water repellent and machine washable, with a warm fleece lining, deep pockets to keep little hands warm even without gloves, and detachable hoods. They come in sizes 2T to adult. Since 1998, the organization has provided 5 million coats to kids in need across the United States.

The IAFF Union 34 began working with the national nonprofit several years ago after seeing a group of young children shivering at a school bus stop near their firehouse.

“Helping people is our job, but it’s also part of who we are,” said IAFF Union 34 Vice President Matthew Stallings. “We work year-round to support this program, and the last few weeks have been a concerted effort with Entergy and the Little Rock School District to determine the needs of the students and organize the coats for distribution. It’s worth any effort, though, to see those smiling faces as we do what we can to help children in our community weather the cold.”

With the support of a $10,000 grant from Entergy Arkansas and payroll-deduction contributions from members of IAFF Local 34, firefighters purchased 800 new coats for children at Brady and Mabelvale Elementary Schools.

“The donation of coats goes beyond merely supplying clothing; it also fills our hearts with warmth, acknowledging the compassionate support of partners like the Union 34 firefighters and Entergy, said LRSD Superintendent Jermall Wright. “Year after year, they identify and address needs. Since 2015, nearly 6000 students in schools across the Little Rock School District have experienced the generosity of these organizations, and we extend our heartfelt appreciation for their ongoing dedication and investment in our community."

Entergy Arkansas President and CEO Laura Landreaux said, “While Entergy Arkansas supports Operation Warm with funding and volunteers, the Little Rock Fire Fighters Union 34 members make individual donations and spearhead the effort by contacting the schools to determine the number of coats needed, the sizes and gender of the students, ordering the coats and organizing them for delivery.”  

“Our charitable foundation works with partners year-round and across the state to better our communities through grants and volunteerism, and this event is one of our favorites each year,” she continued. “’We Power Life’ is more than just about providing electricity – we make it a part of our company’s culture to support the communities we serve, which is also where we live, work, raise our families and more. Helping meet the needs of children and showing how much we care about their well-being helps them grow as adults into strong, healthy, community leaders. It’s truly an honor and a joy to be part of this effort.” 

About Entergy Arkansas

Entergy Arkansas, LLC provides electricity to approximately 730,000 customers in 63 counties. Entergy Arkansas is a subsidiary of Entergy Corporation, a Fortune 500 electric company. Entergy powers life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. We’re investing in the reliability and resilience of the energy system while helping our region transition to cleaner, more efficient energy solutions. With roots in our communities for more than 100 years, Entergy is a nationally recognized leader in sustainability and corporate citizenship. Since 2018, we have delivered more than $100 million in economic benefits each year to local communities through philanthropy, volunteerism and advocacy. Entergy is headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. For the latest news from Entergy Arkansas, visit the Newsroom and connect with @EntergyArk on social media.